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PJM Brand Video

PJM Interconnection coordinates the movement of electricity to over 65 million people in 13 states and Washington DC. To help convey the importance of PJM’s role, I created this video with the purpose of connecting PJM to the people they serve. I worked alongside a talented team of designers who provided me with the illustrations and assisted me with compiling stock footage. I handled all of the video editing, animation, and audio engineering, as well as directing the voice talent to ensure we were given a smooth and heartfelt performance. Lastly, I created the video transcription and closed captioning to provide maximum accessibility.